YESTERDAY (31.10.2018) APPLE ANNOUNCED 2 NEW PRODUCTS THEY ARE:
- NEW IPAD PRO
- NEW MAC BOOK AIR
NEW IPAD PRO:-
11-inch and 12.9-inch Models Feature Liquid Retina Display, Powerful A12X Bionic Chip and Face ID
New York — Apple today introduced the new iPad Pro with all-screen design and next-generation performance, marking the biggest change to iPad ever. The all-new design pushes 11-inch and 12.9-inch Liquid Retina displays to the edges of iPad Pro and integrates Face ID to securely unlock iPad with just a glance.1 The A12X Bionic chip with next-generation Neural Engine in iPad Pro outperforms most PC laptops and offers a new USB-C connector, Gigabit-class LTE, and up to 1TB of storage to enable powerful new mobile workflows.2 With over a million apps designed to take advantage of the large Multi-Touch display, including next-generation apps like Photoshop CC on iPad (coming 2019), the new iPad Pro will push what users can do on a computer further than ever before.
A second-generation Apple Pencil magnetically attaches to iPad Pro and wirelessly charges at the same time. A new touch sensor built onto Apple Pencil detects taps, introducing an entirely new way to interact within apps. The new Smart Keyboard Folio features a streamlined design that’s adjustable for added versatility. The new iPad Pro, Apple Pencil, and Smart Keyboard Folio are available to order starting today and in stores starting Wednesday, November 7.
“The new iPad Pro is a huge step forward for powerful, creative, mobile computing; it has an all-new thinner design, speeds through projects with the super-fast A12X Bionic chip and unlocks with a glance using Face ID in any orientation — while you’re sitting or standing, with iPad Pro on your desk or lap, with the new Smart Keyboard Folio and new Apple Pencil,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “There has never been a mobile device anything like the new iPad Pro; it has a gorgeous edge-to-edge Liquid Retina display that curves into the corners, breakthrough performance that outperforms most laptops, Face ID, support for the new Smart Keyboard Folio and new Apple Pencil, advanced new cameras and sensors for the best AR experiences ever in any device, a high-speed USB-C connector, louder speakers, faster wireless and more, all packed into a thinner device that has all-day battery life and is 25 percent smaller in volume.”
All-New, All-Screen Designs
iPad Pro features the world’s most advanced display — a stunning, edge-to-edge Liquid Retina display with rounded corners that follow the curves of iPad Pro’s unibody enclosure. With precision-milled glass, advanced pixel masking, sub-pixel antialiasing, and a new backlight design, the new Liquid Retina display in iPad Pro is Apple’s brightest and most colour accurate iPad display, featuring wide colour support, True Tone and anti-reflective coating for a natural, accurate viewing experience indoors and out. ProMotion technology automatically adjusts the display refresh rate up to 120Hz for ultra-smooth scrolling and incredible responsiveness on iPad Pro.
The new 11-inch iPad Pro packs a bigger display with more pixels in the same footprint as the 10.5-inch model, yet still weighs just one pound. The new 12.9-inch iPad Pro places the largest display of any iPad into a more portable package — a massive 25 percent reduction in volume.3 Both models are just 5.9 mm thin — the thinnest iPad design ever — making iPad Pro now even easier to take with you.
A12X Bionic and Next-Generation Neural Engine
Built specifically for iPad Pro, the A12X Bionic is the smartest and most powerful chip in a tablet, making even the most demanding computing tasks like editing photos or creating 3D models faster and more responsive. Built on industry-leading seven-nanometer technology, the powerful eight-core A12X Bionic features four performance cores and four efficiency cores for up to 35 percent faster single-core performance and a new performance controller for simultaneous use of all eight cores for an up to 90 percent boost during multi-threaded tasks.3 A seven-core, Apple-designed GPU delivers up to twice the graphics performance for incredibly rich and immersive AR experiences and console-quality graphics. On iPad Pro, the breakthrough performance and capability last all day thanks to great 10-hour battery life.
Apple’s next-generation Neural Engine is built for advanced machine learning in everything from photography to AR, completing up to 5 trillion operations per second. This enables fast Face ID, faster plane detection for AR apps and other new features that use real-time machine learning. The Neural Engine is designed to deliver improved performance for Core ML tasks, empowering developers to build apps and new iPad workflows that utilize this highly efficient machine learning engine.
iPad Pro.
Next-generation apps take advantage of the power and large display of iPad Pro.
Face ID Comes to iPad
Face ID, the most secure facial authentication system in any tablet or computer, comes to iPad for the first time. Designed to work while holding iPad Pro in any position or while seated using the new Smart Keyboard Folio, Face ID takes advantage of the TrueDepth camera system to accurately map and recognize the face to securely unlock iPad Pro, enable Apple Pay in apps and online and allow users to easily gain access to secure apps. The TrueDepth Camera on iPad Pro also enables Animoji and Memoji.
iPad Pro showing Apple Pay screen.
Face ID, the most secure facial authentication system in any tablet or computer, comes to iPad.
Best Device for AR
Advanced cameras and sensors and improved four-speaker audio combine with the power of A12X Bionic to turn iPad Pro, with its large viewfinder, into the best device ever for AR. With support for the next generation of AR apps, a new world of AR experiences is possible on iPad, such as measuring the reflection on real-world objects, navigating buildings in 3D and exploring entire universes. Adobe’s Project Aero (coming 2019) will enable creators to design experiences that take AR on iPad even further.
Advanced cameras and sensors, improved four-speaker audio, powerful chip, and a large viewfinder turn iPad Pro into the best device ever for AR.
New Apple Pencil and Smart Keyboard Folio
The new Apple Pencil and Smart Keyboard Folio, available for purchase separately, give iPad Pro users new levels of precision and productivity. The second-generation Apple Pencil magnetically attaches to iPad Pro for pairing and wireless charging. It becomes even more powerful and intuitive as users can select just the right tool or brush with a simple double tap on Apple Pencil within apps like Notes. Powerful apps from leading developers like Adobe, Autodesk and Procreate also give users the power to be even more creative than ever before.
User drawing on iPad Pro with Apple Pencil.
iPad Pro gives users the ability to be even more creative and productive.
The new Smart Keyboard Folio protects both the front and back of iPad Pro in a simple, thin and light design encompassing a full-size keyboard that never needs to be charged or paired. Easily adjustable for the lap or desk use, the new Smart Keyboard Folio is perfect for getting thoughts down and multitasking.
iPad with Smart Keyboard Folio.
The new Smart Keyboard Folio features a streamlined design that’s adjustable for added versatility.
New Power and Possibilities with USB-C
A new USB-C connector replaces the Lightning connector in support of the powerful ways iPad Pro is used. Incredibly versatile, USB-C offers power for charging, supports USB 3.1 Gen 2 for high-bandwidth data transfers up to twice the speed to and from cameras and musical instruments and drives external displays up to 5K. With USB-C, iPad Pro can even be used to charge an iPhone.
A user with iPad Pro hooked up to USB-C connector.
A new USB-C connector and up to 1TB of storage enable powerful new workflows on iPad Pro.
iOS 12 on iPad Pro
iOS 12 brings new gestures to iPad that are already familiar to iPhone X and iPhone XS users including tap to wake and swiping to go home, access Control Center and for multitasking. The new Shortcuts app helps iPad users link together powerful, yet simply automated workflows for photo editing, video editing, and file and asset management. Improvements to Photo import and support for native RAW image editing give photographers more efficient ways to work and multitask on iPad Pro.
Group FaceTime now makes it easy to connect with groups of friends or colleagues at the same time. Participants can be added at any time, join later if the conversation is still active and choose to join using video or audio from an iPhone, iPad or Mac. With new Animoji and customizable Memoji, users can take advantage of the large screen on iPad to add more personality to photos and videos in Messages and FaceTime.
iPad Pro with Group FaceTime on screen.
Group FaceTime makes it easy to connect with groups of friends or colleagues at the same time.
Pricing and Availability
The new 11-inch and 12.9-inch iPad Pro will be available in silver and space grey finishes in 64GB, 256GB, and 512GB configurations as well as a new 1TB option. The 11-inch iPad Pro starts at 71900INR MRP for the Wi-Fi model and 85900INR MRP for the Wi-Fi + Cellular model and the 12.9-inch iPad Pro starts at 89900INR MRP for the Wi-Fi model and 103900INR MRP for the Wi-Fi + Cellular model, available through Apple Authorised Resellers and select carriers (prices may vary).
The new iPad Pro models, Apple Pencil and Smart Keyboard Folio are available to order starting today from apple.com with availability starting Wednesday, November 7, in the US and more than 40 additional countries and regions, including Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Isle of Man, Italy, Japan, Jersey, Latvia, Lithuania, Luxembourg, Macau, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, the UAE and UK. Later this year, the new iPad Pro models will be available in Colombia, Greece, Greenland, Guatemala, India, Israel, Liechtenstein, Malaysia, Macedonia, Mexico, Morocco, Peru, Qatar, Russia, Thailand, Turkey, Saudi Arabia, and South Africa, with other countries and regions to follow.
The second generation Apple Pencil for the new iPad Pro will be available for 10900INR MRP. The new Smart Keyboard Folio for the new iPad Pro is available in space grey for 15900INR MRP for the 11-inch iPad Pro and 17900INR MRP for the 12.9-inch iPad Pro with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.
A new Smart Folio for iPad Pro, in a protective, polyurethane folio design, will be available in a variety of colours for 7500INR MRP for the 11-inch iPad Pro and 9900INR MRP for the 12.9-inch iPad Pro.
A wide assortment of Apple-designed USB-C accessories including adapters and cables also support iPad Pro and are available, including a new USB-C to SD Card Reader and USB-C to 3.5 mm Headphone Jack Adapter.
NEW MAC BOOK AIR:-
New York — Apple today introduced an all-new MacBook Air, bringing a stunning 13-inch Retina display, Touch ID, the latest processors and an even more portable design to the world’s most loved notebook. Delivering the all-day battery life it’s known for, the new MacBook Air is available in three gorgeous finishes — gold, space grey, and silver. The most affordable Retina-display Mac ever also includes an Apple-designed keyboard, a spacious Force Touch trackpad, faster SSDs, wide stereo sound, the Apple T2 Security Chip and Thunderbolt 3, making the new MacBook Air the perfect notebook to take with you everywhere you go.
“The first MacBook Air revolutionized Mac with its thin wedge-shaped aluminum design. It forever changed the entire industry for portable computers and became the world’s most loved notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Redesigning MacBook Air started with a stunning Retina display and all-day battery life, and then we added Touch ID and the Apple T2 Security Chip, the latest processors, incredible sound, the third-generation keyboard and Force Touch trackpad, high speed Thunderbolt 3 ports, and of course macOS Mojave in a beautiful, thinner, lighter, all-aluminium design that a whole new generation of MacBook Air customers are going to love.”
Retina Display Comes to MacBook Air
The new MacBook Air features a stunning 13.3-inch Retina display with over 4 million pixels of resolution so text and images in macOS Mojave look sharp and stunning. And with 48 percent more colour than the previous generation, images are more lifelike than ever.1 The new MacBook Air also includes a built-in FaceTime HD camera, which is perfect for Group FaceTime calls with friends and family, as well as a three microphone array for better sound quality when making calls and improved voice recognition for Siri.
All-new MacBook Air features Retina display with over 4 million pixels of resolution and 48 percent more colour for sharp, detailed text and images.
Featuring Touch ID and Apple T2 Security Chip
MacBook Air now includes Touch ID — a fingerprint sensor built right into the keyboard — which allows you to conveniently and instantly unlock your MacBook Air, authenticate your identity, and make fast, simple and secure purchases using Apple Pay. To support Touch ID, MacBook Air comes with the Apple T2 Security Chip, which makes your notebook far more secure. The T2’s Secure Enclave protects Touch ID information and also ensures that software loaded during the boot process has not been tampered with. The T2 also features an SSD controller with on-the-fly data encryption for everything stored on the SSD. These allow MacBook Air to offer the most secure boot process and most secure storage of any notebook. T2 also features an always-on processor that enables “Hey Siri,” which lets you make requests to Siri with just your voice for things like finding files or opening an app.
MacBook Air with Apple Pay window on the screen.
MacBook Air now features Touch ID, allowing you to instantly unlock your notebook, authenticate your identity and make fast, simple and secure purchases using Apple Pay.
Latest Generation Keyboard and Industry’s Best Trackpad
MacBook Air also features the third-generation Apple-designed keyboard for more precise and responsive typing. Each key is individually backlit using low-power LEDs for more accurate illumination. The new MacBook Air also includes the industry-best Force Touch trackpad, which delivers pressure-sensing capabilities and haptic feedback, and is 20 percent larger than on the previous generation MacBook Air, offering a quieter and more capable trackpad experience.
Fuller, More Immersive Audio Experience
With more advanced speakers and audio processing technology, MacBook Air delivers a higher quality audio experience and wide stereo playback that makes watching movies and listening to music more immersive than ever. The speakers are 25 percent louder with two times more bass than the previous generation for more dynamic range and fuller sound.1
Performance to Power Your Daily Activities
The new MacBook Air features an 8th generation Intel Core i5 processor, Intel UHD Graphics and faster 2133 MHz system memory up to 16GB, delivering the performance you need for everyday activities like organizing your photos, browsing the web, creating presentations or viewing and editing videos. MacBook Air also features SSDs up to 1.5TB in capacity, that is up to 60 percent faster than the previous generation and make launching apps and opening files feel snappier and more responsive.1
The new MacBook Air.
With faster memory and the latest processors and graphics, MacBook Air delivers the performance you need for organizing your photos, browsing the web and creating presentations.
Thunderbolt 3, the Most Versatile Port Ever
MacBook Air now comes with two Thunderbolt 3 ports which allow you to charge your notebook, quickly transfer data via USB and Thunderbolt, output video in three formats and connect to a whole host of devices including external storage, docks for additional ports, 4K, and 5K displays, and GPUs for faster graphics. It’s the most versatile port ever. With over 700 Thunderbolt 3 devices in the ecosystem and growing, along with thousands of USB-C devices, MacBook Air allows you to take advantage of a whole new generation of accessories.
Side view of Thunderbolt 3 ports on MacBook Air.
Thunderbolt 3 on the new MacBook Air lets you charge your notebook, quickly transfer data and connect to a whole host of devices all from the same port.
All-New, More Portable Design and The Greenest Mac Ever
The new MacBook Air packs all of these features in a new, distinct wedge-shaped design which is now even more compact and portable and delivers up to 12 hours of battery life during wireless web use and up to 13 hours of iTunes movie playback.2 Featuring a significantly smaller footprint, the new MacBook Air takes up 17 percent less volume, is 10 percent thinner measuring just .61 inches at its thickest point, and at just 2.75 pounds is a quarter pound lighter than the previous generation.
Side and back view of MacBook Air.
MacBook Air is now more portable than ever and features a 100 percent recycled aluminum enclosure.
In addition, the new MacBook Air enclosure is made from a custom, Apple-designed aluminum alloy that enables the use of 100 percent recycled aluminum for the first time, which has the same strength, durability and beautiful finish as the aluminum in all Apple products.3 Using this custom aluminum alloy helps reduce MacBook Air’s carbon footprint by nearly 50 percent, making it the greenest Mac ever.4
Radeon Pro Vega Graphics Coming to MacBook Pro Next Month
Apple also today announced new MacBook Pro graphics options that will bring powerful Radeon Pro Vega graphics to MacBook Pro for the first time. These new graphics options deliver up to 60 percent faster graphics performance for the most demanding video editing, 3D design and rendering workloads.1
macOS Mojave
All new Macs come with macOS Mojave, the latest version of the world’s most advanced desktop operating system, with new features inspired by pros but designed for everyone. In macOS Mojave, a new Dark Mode transforms the desktop with a dramatic new look that puts the focus on user content. The new Stacks feature organizes messy desktops by automatically stacking files into neat groups. Familiar iOS apps, including News, Stocks, Voice Memos and Home, are now available on the Mac for the first time. FaceTime now adds support for group calling, and the Mac App Store gets a full redesign featuring rich editorial content and the addition of apps from top developers, including Microsoft and Adobe.
MacBook Air showing MacOS Mojave Dark Mode on screen.
MacBook Air includes macOS Mojave, featuring Dark Mode, Stacks, new apps and a redesigned Mac App Store.
Pricing and Availability
Starting at MRP 114900 INR, the new MacBook Air is available to order through Apple Authorised Resellers starting Wednesday, November 7. Additional technical specifications, configure-to-order options, and accessories are available online at apple.com/in/mac.
The new graphics configuration option for MacBook Pro will be available to order through Apple Authorised Resellers starting Wednesday, November 14.
The new MacBook Air features a stunning 13.3-inch Retina display with over 4 million pixels of resolution so text and images in macOS Mojave look sharp and stunning. And with 48 percent more colour than the previous generation, images are more lifelike than ever.1 The new MacBook Air also includes a built-in FaceTime HD camera, which is perfect for Group FaceTime calls with friends and family, as well as a three microphone array for better sound quality when making calls and improved voice recognition for Siri.
All-new MacBook Air features Retina display with over 4 million pixels of resolution and 48 percent more colour for sharp, detailed text and images.
Featuring Touch ID and Apple T2 Security Chip
MacBook Air now includes Touch ID — a fingerprint sensor built right into the keyboard — which allows you to conveniently and instantly unlock your MacBook Air, authenticate your identity, and make fast, simple and secure purchases using Apple Pay. To support Touch ID, MacBook Air comes with the Apple T2 Security Chip, which makes your notebook far more secure. The T2’s Secure Enclave protects Touch ID information and also ensures that software loaded during the boot process has not been tampered with. The T2 also features an SSD controller with on-the-fly data encryption for everything stored on the SSD. These allow MacBook Air to offer the most secure boot process and most secure storage of any notebook. T2 also features an always-on processor that enables “Hey Siri,” which lets you make requests to Siri with just your voice for things like finding files or opening an app.
MacBook Air with Apple Pay window on the screen.
MacBook Air now features Touch ID, allowing you to instantly unlock your notebook, authenticate your identity and make fast, simple and secure purchases using Apple Pay.
Latest Generation Keyboard and Industry’s Best Trackpad
MacBook Air also features the third-generation Apple-designed keyboard for more precise and responsive typing. Each key is individually backlit using low-power LEDs for more accurate illumination. The new MacBook Air also includes the industry-best Force Touch trackpad, which delivers pressure-sensing capabilities and haptic feedback, and is 20 percent larger than on the previous generation MacBook Air, offering a quieter and more capable trackpad experience.
Fuller, More Immersive Audio Experience
With more advanced speakers and audio processing technology, MacBook Air delivers a higher quality audio experience and wide stereo playback that makes watching movies and listening to music more immersive than ever. The speakers are 25 percent louder with two times more bass than the previous generation for more dynamic range and fuller sound.1
Performance to Power Your Daily Activities
The new MacBook Air features an 8th generation Intel Core i5 processor, Intel UHD Graphics and faster 2133 MHz system memory up to 16GB, delivering the performance you need for everyday activities like organizing your photos, browsing the web, creating presentations or viewing and editing videos. MacBook Air also features SSDs up to 1.5TB in capacity, that is up to 60 percent faster than the previous generation and make launching apps and opening files feel snappier and more responsive.1
The new MacBook Air.
With faster memory and the latest processors and graphics, MacBook Air delivers the performance you need for organizing your photos, browsing the web and creating presentations.
Thunderbolt 3, the Most Versatile Port Ever
MacBook Air now comes with two Thunderbolt 3 ports which allow you to charge your notebook, quickly transfer data via USB and Thunderbolt, output video in three formats and connect to a whole host of devices including external storage, docks for additional ports, 4K, and 5K displays, and GPUs for faster graphics. It’s the most versatile port ever. With over 700 Thunderbolt 3 devices in the ecosystem and growing, along with thousands of USB-C devices, MacBook Air allows you to take advantage of a whole new generation of accessories.
Side view of Thunderbolt 3 ports on MacBook Air.
Thunderbolt 3 on the new MacBook Air lets you charge your notebook, quickly transfer data and connect to a whole host of devices all from the same port.
All-New, More Portable Design and The Greenest Mac Ever
The new MacBook Air packs all of these features in a new, distinct wedge-shaped design which is now even more compact and portable and delivers up to 12 hours of battery life during wireless web use and up to 13 hours of iTunes movie playback.2 Featuring a significantly smaller footprint, the new MacBook Air takes up 17 percent less volume, is 10 percent thinner measuring just .61 inches at its thickest point, and at just 2.75 pounds is a quarter pound lighter than the previous generation.
Side and back view of MacBook Air.
MacBook Air is now more portable than ever and features a 100 percent recycled aluminum enclosure.
In addition, the new MacBook Air enclosure is made from a custom, Apple-designed aluminum alloy that enables the use of 100 percent recycled aluminum for the first time, which has the same strength, durability and beautiful finish as the aluminum in all Apple products.3 Using this custom aluminum alloy helps reduce MacBook Air’s carbon footprint by nearly 50 percent, making it the greenest Mac ever.4
Radeon Pro Vega Graphics Coming to MacBook Pro Next Month
Apple also today announced new MacBook Pro graphics options that will bring powerful Radeon Pro Vega graphics to MacBook Pro for the first time. These new graphics options deliver up to 60 percent faster graphics performance for the most demanding video editing, 3D design and rendering workloads.1
macOS Mojave
All new Macs come with macOS Mojave, the latest version of the world’s most advanced desktop operating system, with new features inspired by pros but designed for everyone. In macOS Mojave, a new Dark Mode transforms the desktop with a dramatic new look that puts the focus on user content. The new Stacks feature organizes messy desktops by automatically stacking files into neat groups. Familiar iOS apps, including News, Stocks, Voice Memos and Home, are now available on the Mac for the first time. FaceTime now adds support for group calling, and the Mac App Store gets a full redesign featuring rich editorial content and the addition of apps from top developers, including Microsoft and Adobe.
MacBook Air showing MacOS Mojave Dark Mode on screen.
MacBook Air includes macOS Mojave, featuring Dark Mode, Stacks, new apps and a redesigned Mac App Store.
Pricing and Availability
Starting at MRP 114900 INR, the new MacBook Air is available to order through Apple Authorised Resellers starting Wednesday, November 7. Additional technical specifications, configure-to-order options, and accessories are available online at apple.com/in/mac.
The new graphics configuration option for MacBook Pro will be available to order through Apple Authorised Resellers starting Wednesday, November 14.